Top 10 Private Label Teeth Whitening Manufacturers in 2025 Update

Saturday, November 08, 2025

Explore the future of dental aesthetics with Double White's curated list of the top 10 private label teeth whitening manufacturers in 2025. This insightful article offers valuable insights for brands seeking trusted partners in whitening solutions, ensuring you stay ahead in the competitive oral care market. Discover innovation and quality in private label teeth whitening manufacturers with our expert guidance.

 

What is Private Label Teeth Whitening?

best whitening strips for sensitive teeth
Private label teeth whitening is products that are produced by one company but marketed by another company under their own brand. These products are usually flexible in formulation, packaging and branding which makes it easy for businesses to provide teeth whitening services without having to produce the products on their own. Some manufacturers formulate whitening products with specific instructions such as ingredients, design and even performance and the businesses buy these products and market them as their products. This model allows for rapid and inexpensive market entry into the teeth whitening market while offering a product that meets the target demographic.

 

How’s the Teeth Whitening Products Market?

The teeth whitening products segment has also been experiencing growth in the past few years due to the rising demand of the customers for the cosmetics and oral care products. This market is driven by innovations in the whitening technology, an increasing concern towards oral health, and an increasing trend of disposable income especially in the developing nations. This growth has been driven by the tendency of people to use home whitening products like strips, gels, pens, LED light systems among others. With more people looking for aesthetic treatments without the need for surgery and expensive procedures, this industry should remain solid. Also, there is a trend toward natural and organic products for whitening since people pay more attention to their health and the environment. The market for teeth whitening products is also growing more saturated with both the incumbent and new brand players entering private-label services to meet the needs of customers.

 

Discover the 10 Leading Private Label Teeth Whitening Manufacturers

 

Double White

Double White - Your Premier Partner in Custom Teeth Whitening Strips.
  • Country: China
  • Founded: 2012
  • Main Products: Teeth whitening strips, gels, pens, and LED light kits.
  • Advantages: Double White has good biotechnology development advantages, covering the research and development, production, planning, and brand management of scientific research, which can offer a number of choices, including special formulation, special design, different ingredient properties, and special packaging. Certifications from international accreditation bodies like FDA, CES, SGS and BSCI, Double White is an OEM & ODM factory with over 30000 sqm factory area and 10 fully automated production lines offering a wide range of solutions for over 100 prestigious oral care brands.
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Pro Teeth Whitening Co.

Pro Teeth Whitening Co.
  • Country: United Kingdom
  • Founded: 2012
  • Main Products: Teeth whitening gels, strips, trays, pens, and LED light kits.
  • Advantages: Pro Teeth Whitening Co. deals with top of the range teeth whitening products for the consumer as well as for the dentist. They are safe, effective, and very easy to use products as are all the products that they offer to the market. They also have private label services where business owners can develop their own teeth whitening products. Gentle whitening gels do not contain peroxides and are recommended for sensitive teeth and their products are CE marked, compliant with safety standards in Europe.

 

Cali White

Cali White
  • Country: United States
  • Founded: 2013
  • Main Products: Teeth whitening gels, pens, strips, charcoal toothpaste, and LED light kits.
  • Advantages: Cali White is a natural, vegan, and cruelty-free teeth whitening brand. Their formulas do not contain any toxic substances, instead, they use natural products like activated charcoal and coconut oil. Their products are ADA accepted and they are created to be non-abrupt to the enamel and give quick, visible results. They also provide a vast private label service that enables businesses to bring environmentally friendly whitening products.
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Smile Brilliant

Smile Brilliant
  • Country: United States
  • Founded: 2014
  • Main Products: Teeth whitening kits, custom-fitted trays, whitening pens, and LED light systems.
  • Advantages: The company Smile Brilliant deals with custom teeth whitening trays, which creates a competitive edge since consumers can make their own impressions for the trays. This results to a better fit and also even distribution of the whitening agent. These products employ professional quality ingredients and private label program for retailers seeking quality whitening products. Smile Brilliant is famous for providing a professional dental treatment at the comfort of one’s home.
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Zimba

Zimba
  • Country: United States
  • Founded: 2017
  • Main Products: Teeth whitening strips, toothpaste, pens, and LED light kits.
  • Advantages: Zimba targets to offer cheap, efficient and easily accessible teeth whitening products. The products they sell are enamel safe and are meant for general public use. Zimba’s whitening strips for instance are preferred for the fast and painless way they work. They also provide private label services which means that firms can be able to market high quality whitening products under their names with a lot of freedom when it comes to designing and marketing.
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Swiss Smile

SWISS
  • Country: Switzerland
  • Founded: 1996
  • Main Products: Teeth whitening toothpaste, gels, pens, and mouthwashes.
  • Advantages: Swiss Smile is specialized in luxury oral care products and most of its products are both stylish and effective. The teeth whitening range we have is manufactured with Swiss precision and is made from safe ingredients. They are aimed at a premium segment and provide efficient whitening products that are suitable for teeth sensitive to the paste. Swiss Smile is highly professional and offers private label for premium brands who want to venture into the oral care industry.
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White Glo

White Glo
  • Country: Australia
  • Founded: 1999
  • Main Products: Teeth whitening toothpaste, gels, pens, and kits.
  • Advantages: White Glo has a clear focus of providing efficient, professional quality teeth whitening products for all consumers. Their products are clinically tested to whiten teeth and fight plaque. This is because White Glo has the backing of dentists and has a large variety of products that can be used at home as well as in an office setting. It helps businesses who want to sell whitening solutions to their customers since their private label options enable a tailored solution.
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Go Smile

Go Smile
  • Country: United States
  • Founded: 2001
  • Main Products: Whitening pens, teeth whitening kits, and LED light systems.
  • Advantages: Go Smile is a popular brand that guarantees quick and noticeable improvement of the teeth’s appearance. They intend to offer professional whitening solutions for home use, with natural products such as hydrogen peroxide. Go Smile is famous for their whitening pens that allow the users to whiten some particular teeth. The brand has a variety of whitening products and private label services for companies who wish to provide their customers with quality and effective whitening products.
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HiSmile

HiSmile
  • Country: Australia
  • Founded: 2014
  • Main Products: Teeth whitening kits, LED light systems, and teeth whitening pens.
  • Advantages: HiSmile is a company from Australia that became famous due to the unusual method of working with teeth stains. Their products are easy to use and their main concern is to deliver the best results in the simplest way possible. HiSmile is safe for sensitive teeth since it does not contain peroxide gel. The brand is available for private labeling and is especially loved by influencers which makes it perfect for businesses that want to take advantage of social media promotion.
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Opalescence

Opalescence (USA)
  • Country: United States
  • Founded: 1990
  • Main Products: Professional-grade teeth whitening gels, trays, and whitening pens.
  • Advantages: Opalescence is a professional teeth whitening and an American company which has a variety of products for home and professional use. They use whitening gels which are different from other gels because they contain potassium nitrate and fluoride to help protect the tooth enamel. Opalescence currently has private label opportunities and is well known for providing a great deal of flexibility for companies seeking out superior whitening products.
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How Much Does it Cost to Start a Teeth Whitening Business?

The cost of starting a teeth whitening business can differ greatly depending on its type, size, and location. To start a small home based business or an online store that sells teeth whitening products, the cost will not be very high and may be between $1000 and $5000 for products, branding, development of website and marketing. However if you are planning to open the store or clinic, then the cost will be high because of the rent, equipment, insurance and renovation charges which may go up to $20000 to $50000 or above. Some of the most common costs are likely to be the cost of procuring the product, cost of marketing the product and establishing a good network for distributing the product. You will also need to consider the legal issues especially if you are providing professional bleaching services or products containing active ingredients. It is advisable to avoid initial costs and risks by using private label or dropshipping business models. Thus, the amount of investment required will depend on the size of the business and the types of goods or services to be produced or rendered.

 

Conclusion

Therefore, the teeth whitening business has huge prospects for companies, given the increasing consumer interest in beauty and dental care products. Private label manufacturers are cheap to approach for the entrepreneurs to start their business and provide products and services according to consumer requirements. As the market grows the ability to offer higher quality safe and new teeth whitening products will be crucial to sustaining the market. However, with the correct approach, companies can take advantage of this booming market and provide their clients with quality services.

 

After exploring the Top 10 Private Label Teeth Whitening Manufacturers in 2025, you may be considering how to launch your own whitening brand. To help you move from supplier selection to brand creation, we’ve prepared a step-by-step guide on product formulation, packaging, MOQ planning, and market positioning. 👉 Continue reading here: Start Your Private Label Teeth Whitening Brand.

FAQs About Private Label Teeth Whitening

How do private label teeth whitening products work?

Private label teeth whitening products use active ingredients like hydrogen peroxide or carbamide peroxide to remove stains and brighten teeth. They are designed to be safe and effective when used as directed.

Are private label teeth whitening products safe?

Yes, most private label teeth whitening products are safe when used correctly and follow industry regulations. It's essential to choose manufacturers who comply with safety standards and use high-quality ingredients.

How can I start a private label teeth whitening business?

To start a private label business, you need to select a manufacturer, customize the product, and establish your brand identity. You'll also need to handle marketing, sales, and distribution to reach customers.

Can I customize private label whitening products?

Yes, most manufacturers offer customization options for private label whitening products, such as packaging, ingredient formulations, and branding. This allows you to create a unique product line.
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Prdoucts Categories
FAQ
Teeth Whitening Powder
Is the teeth whitening powder safe for sensitive teeth?

Yes, our formula is designed to be gentle on sensitive teeth and gums, ensuring safe and effective whitening.

About Recipe Customization
Can the formula be adjusted according to my requirements?

Yes, we can adjust and customize the formula according to your needs and requirements to meet your special needs.

About Customized Services
Can you provide personalized customization services?

Yes, we can provide personalized customized services according to your needs and requirements, including product specifications, packaging and private labeling, etc.

About After Sales Support
What are the working hours of your after-sales support team?

Our after-sales support team will respond to your inquiries and questions as soon as possible within working days to ensure that you can receive satisfactory solutions and support in a timely manner.

About Product Choice
What types of teeth are your products suitable for?

Our products are suitable for most tooth types including regular, yellow and lightly pigmented teeth. However, for severely discolored teeth or special dental conditions, please consult your dentist before making a choice.

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