Residue free teeth whitening strips from British customer case
The company is a British company with two subsidiaries in China, located in Guangzhou and Shanghai. The company has more than 1,000 people and its main sales products include electric toothbrushes, toothpaste, dental floss and other oral care products. It has online and offline sales channels. The online channels include Amazon in the UK and US and its own independent website. It also has a Tmall flagship store in China, and the offline channels include major supermarkets in the UK.
Client needs
After many in-depth surveys, customers found that the sales of dental strips among oral care products are increasing year by year. Especially in the Chinese market, the consumer group is very large. The customer has gone to several factories to take samples for testing, but the samples are all unsatisfactory. The following are customers’ demands for toothpaste:
1. The formula is suitable for markets in various countries around the world.
2. Dental veneers are effective and safe.
3. Toothpaste should be comfortable and non-irritating during use.
4. Toothpaste must not have a chemical smell.
5. Toothpaste is easy to use and leaves no residue.
6. It can add customer-supplied raw materials, which is different from the market toothpaste.
The factory can support third-party factory inspections and must have BSCI, GMPC, ISO, CPSR, MSDS and other certifications.
Solutions
By understanding customer needs, we can quickly provide customers with the following solutions:
1. It is recommended that customers use phthalimidoperoxycaproic acid (PAP for short) in toothpaste formulations. PAP is a mild formula system with excellent results. More importantly, this formula can be sold around the world.
2. Based on the customer’s desire for convenience, comfort and no residue, we recommended residue-free tooth strips to customers, because residue-free tooth strips solve a worldwide problem of coexisting comfort and effectiveness in teeth whitening, using double-layer lamination technology. The product becomes thinner, more transparent and invisible, making it more comfortable to use. When peeled off after use, there will be no gel residue on the teeth.
3. In terms of differentiation, we can not only add customer-supplied materials, but also recommend that customers to make some obvious differences in the shape, taste, and base film of the toothpaste.
4. Issue certificates to customers, including BSCI, SMETA, GMPC, ISO, FDA, CPNP, CPSR, MSDS and other certificates.
5. Unconditionally cooperate with customers in third-party factory inspections. If there are any areas that need improvement, we will fully cooperate.
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